Own Your Story.
Tech can feel like it's only for certain people. Microsoft wanted to change that. So we created 'Own Your Story', featuring real apprentices who'd broken into tech from unexpected paths. We created films that told their stories.

Then we brought those stories to people through targeted email campaigns, social posts, and blog posts. All designed to drive sign-ups to Microsoft's training academy.

Their voices inspired thousands to take the leap. The campaign successfully drove people to the academy sign-up page, connecting them directly to real opportunities in tech..