From Day One.
Most people think Macmillan only steps in for end-of-life care. They don't. They support people at every stage, from the very first day of diagnosis. For the pitch, we created "From Day One." An idea that raised awareness of the full support Macmillan offers. Central to this was a dynamic, interactive platform on their website. A resource where people could easily access customised support: emotional, financial, health advice. All tailored to their personal journey.

We won the pitch. Then brought it to life across multiple channels. TV ad. Social posts. Blog posts. Direct mail. The website.